Marketing trend analysts, and fashion bloggers alike have been abuzz about the wearable technology trend this year. Small, wearable gadgets like Google Glass, FitBit, and Apple Watch are appearing everywhere, leading some to call them “the future of mobile.” But what do these advancements in personal technology mean for brands?
Whether you’re a veteran planner/buyer of Search, many in the industry can agree that often times it’s a big beast to comprehend. Through a recent exercise done in-house at PGR Media, we took one of our clients back to the basics to once again wrap our arms around the Search beast.
Digital advertising is a fifty billion dollar industry with double digital growth projected for 2015. Currently though, despite this growth, the industry is plagued by two major issues: viewability, complicated further by ad fraud.
Perry Ellis Fashion Show
The Perry Ellis Fall 2015 collection was showcased on February 12th during NYC Fashion Week.