Marketing trend analysts, and fashion bloggers alike have been abuzz about the wearable technology trend this year. Small, wearable gadgets like Google Glass, FitBit, and Apple Watch are appearing everywhere, leading some to call them “the future of mobile.” But what do these advancements in personal technology mean for brands?
We believe this means that brand strategies need to evolve with their audience. Currently, wearable technology is a changing landscape, as marketers are debating which new wearable platform will take off the fastest. While it is too early to tell which platform will rise to the top, it is important to notice that the outlets available for reaching the tech-savvy consumer are changing & growing.
One of the key takeaways from the growing popularity of wearables is that this could be a new window into learning more about how the consumer prefers to spend their time. As these new products evolve in the market, we expect and hope that more data on these behaviors will become available so that brands will be able to keep up with their target’s tech habits, and harness all the data involved. In doing so, they will be able to create more innovative and relatable marketing programs that build long-term relationships with their customers.
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