Weekly Watch 8/20/12
Facebook Rolls Out Studio Edge for Agencies
Last year, Facebook launched Facebook Studio as a platform for agencies to showcase their social campaigns and interact with one another, an online community to get up to speed on the latest in Facebook advertising. The social network has formalized the site’s educational aspects with Facebook Studio Edge, which the company announced in June.
“The Studio Edge program actually started as in-person training sessions that we conducted with a series of agencies in New York, London and various places around the world,” said Facebook’s head of agency marketing Jennifer Kattula. Facebook has taken that education project online. Facebook has been “road-testing” Studio Edge’s course content with a few agency holding companies, said Kattula, and on Wednesday the platform opens up to all agencies and may eventually extend to brands, small businesses and even the general population.
Go Try It On Adds Instagram-Like Filters To Mobile Fashion And Styling App
Go Try It On, a startup that allows users to share photos of themselves and get opinions on their looks, is releasing a new version of its iOS app that aims to make fashion photo sharing more interactive. As we’ve written in the past, Go Try It On allows you to upload a photo of yourself, add descriptions of the brands you are wearing and include context around the choice of the outfit (i.e. concert, holiday party). The site’s community can then comment on the site and provide feedback on fellow members’ outfits. Users can choose to ask the greater Go Try It On community, just share with their friends on Facebook, or ask a brand or professional stylist for advice. With the new version, users can add Instagram-like filters and frames to photos. The app has also added a one-of-a-kind timer feature to allow users to get the perfect pose, and allows users to create collages of their photos.
6 add-ons that can help drive traffic from Pinterest
Online retailers can maximize their traffic from Pinterest by using different add-on tools such as PinAlerts, which notifies a business when someone pins something from its website. Other useful add-ons include PinGraphy, which can schedule pins for high traffic times, and Octopin, an analytics tool that tracks clicks from particular pins.
Dirk Barnett Era Ends at ‘Newsweek’
During his tenure, Newsweek creative director Dirk Barnett oversaw many controversial covers that brought criticism but also bolstered newsstand sales, helping recharge a challenged newsweekly category. In a note to staff on Barnett’s departure to The New Republic, Newsweek editor Tina Brown called him “brilliant” and credited him with helping make the weekly a “bold and seductive read and a world away from the Newsweek of old.” But insiders spoke of constant conflict between the award-winning Barnett and the editor notorious for frequently ordering up last-minute changes to articles and covers. A recent Tumblr post by Barnett titled “82 cover ideas in 7 days” spoke to the often frenetic pace at the newsweekly. “She was very engaged on the design front; she was constantly tinkering,” a former insider said. “So I can see a designer saying, ‘I don’t have any influence anymore.’”
CBS Turns Eye to Fashion With Watch Magazine
Watch, the bimonthly magazine that covers celebrity and style through the eyes of CBS network stars, is working hard to establish its fashion cred. The September issue features “NCIS” actress Cote de Pablo on the cover, shot in Christian Dior at the Hôtel Plaza Athénée in Paris. The accompanying story, written by Kate Betts, covers the history and legacy of the House of Dior.
The 140-page issue, with 40 ad pages, also includes an interview with Michael Kors; a feature on Carlos Benaim, the “nose” of Yves Saint Laurent Parfums, who shares his rituals, process and preferences in creating fragrances, and a lighthearted look at Eighties fashion through the styles of “Dallas,” “Dynasty” and “Knots Landing.”
Men Favor Computers Over Television for Entertainment
Men are favoring their computers—and not their televisions—when looking to be entertained, according to “The Great Male Survey” conducted by AskMen.com from May to July 2012. The poll, which surveyed 55,000 males in the US, UK, Australia and Canada, found that, during their non-work time, half of respondents spent the most time with a computer. That was more than double the number (24%) that spent more time on a television. And smartphones were not far behind in the device popularity contest, with 21% of respondents saying that’s where most of their attention went during recreational hours.
Chico’s Shines on Wall Street
Second-quarter results from both Chico’s FAS Inc. and American Eagle Outfitters Inc. met with approval on Wall Street today, but Express Inc. disappointed with a lower outlook for the year. In early Wall Street trading, Chico’s was up 6.9 percent to $18.25, while American Eagle gained 5.1 percent to $21.90.
Europeans Primed for More Jeans Fashion
European jeans retailers are choosing fashion over discounts as they ride out a difficult business cycle.
In contrast to the trend in the U.S., where back-to-school and fall denim sales have become increasingly promotional in recent years, Western Europeans are upping the fashion ante to generate sales, injecting heavier doses of novelty and often turning to new niche resources, such as Orjan Andersson and Koral. While more traditional blues continue to work their way into stores’ assortments, generous doses of dramatic colors, such as cobalt blue, remain important and there’s openness to new silhouettes.
Details to Host Men’s Shows
Details magazine will launch a dedicated men’s show space during New York Fashion Week, located at the New York Public Library at Lincoln Center. The venue will host runway shows and presentations for John Bartlett, Gilded Age, Mark McNairy, Bespoken and Marlon Gobel from Sept. 8 to 11.
Celebrity Cruises Celebrity Infinity
First taking to the seas in 2001, Celebrity Infinity was the second in Celebrity Cruises’ Millennium Class quartet of ships. While these handsome vessels had novel features that were well received at the turn of the millennium, they were eventually outshined by the line’s Solstice Class ships that debuted to wide acclaim starting in 2008. In response, during the last few years Celebrity has worked to “Solsticize” its older Millennium ships, taking each one into dry dock for an extensive overhaul, allowing for more consistency within the brand for restaurants and cabin types along with adding an additional deck fore and aft, allowing interior space for an additional 60 cabins.
Incentive travel makes comeback
“Group and incentive travel has been the strongest segment for us post-downturn,” he told me. “This year, that segment has shown the most growth for the future and the current year.” Incentive travel, in particular, began to plummet in late 2008 around the time of the financial meltdown – and a high-profile spending scandal. Back then, it was revealed that global insurance giant AIG had spent about $400,000 on a luxury retreat for top producers at a St. Regis resort shortly after the company had taken an $85 billion federal bailout. After that, hoteliers saw mass cancellations or postponements of previously booked upscale trips and meetings. “The storm’s behind us. People are out there looking for brighter tomorrow,” says Reid, who first started with Four Seasons in 1983 as an assistant manager at its Washington, D.C., hotel. “Now people are trying to move forward with spending time with their best customers and ensuring that they’re recognizing employees.