Sexy Hair

The Reality

Sexy Hair, a leading hair styling brand, needed a boost. They chose PGR Media to help brainstorm and launch a marketing and retail campaign in a key environment — the airport.

Our Solution

Through a considered partnership with Glamour, PGR Media leveraged the magazine’s reach and beauty authority as well as using merchandising credits to absorb marketing costs as the initial concept was pitched to vendors.

PGR Media encouraged a strategic alliance between PGR Media, Sexy Hair, Glamour and 3FLOZ, an automated vending machine company specializing in the sale of high-end beauty, grooming and wellness products.

Glamour launched a PR effort to generate consumer and trade buzz

  • E-blast to 75K subscribers
  • E-newsletter to 115K subscribers
  • Editorial Facebook & Twitter posts
  • Promotional Facebook & Twitter Posts

The Results

  • Sexy Hair was the exclusive partner for the 3FLOZ vending machine roll-out in 25 airports
  • Kiosk takeover increased kiosk product sales for Sexy Hair by 150%
  • Due to overwhelming success, Sexy Hair extended the 3FLOZ campaign through paid media